![]() "The products weren't flexible enough for the individual things that we needed to do here at Gold Rush Vinyl." "I felt so frustrated that I was trying so many different kinds of automation products and just stopping short of moving past the free trial," she says. ![]() She knew that automation, in particular, would help her scale her business on a budget-but she struggled to find a solution that could fit her team's way of working. "Finding ways to tie technology into what we're doing has been hugely important to the company," she says. Building a business on automationĬaren's vinyl dreams felt analog, but she knew she'd need to rely on digital technology to bring them to life. They're committed to helping musicians build sustainable incomes by crafting a deluxe product that puts music in the hands of their fans with a bigger cut of the profit heading back to the creators. Gold Rush Vinyl is a high-quality record-pressing company that works with indie musicians and Grammy winners alike. It was really difficult for independent artists, in particular, to get vinyl made," she recalls.Ĭaren decided it was time to change that-and Gold Rush Vinyl was born. "There was such demand for vinyl and so little capacity in factories around the world. At the same time, she was also a band manager and saw what a powerful source of revenue vinyl records could be for musicians-and how difficult it was to get those records pressed and in the hands of fans. She helped launch Google Play and Google Music, and worked in music app partnerships for the tech giant.
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